Marketing? Yes, marketing. All the job search activities matter. Your letter explains why your resume is on that computer or on the desk and why they should interview you! That is your “sales brochure.”
Resumes are the beginning. There are established formats and the one you choose should be based on whether you are looking for positions continuing in their career field or changing careers. There are 3 basic resume formats
- Chronological or Reverse Chronological and is description of your career. Work backwards, most recent to most past and use action verbs. Bullet points lead the eye and are great to use as well prejudicial use of bolding and underlining. Less is more. Maybe BOLD for where you work and underlining for your job titles, might be helpful.
- Skills-Based or Functional is also a description of your career. The difference is the focus. Generally, if you are looking to change careers, this format is for you…except what if you worked for well-known Fortune 500 companies?
- Combination of both chronological and functional…
Regardless of the format,your name goes at the top with your mailing address, or, at least a geographical area, and, if willing to relocate, I’d say so. Don’t forget to include your phone number and email address. This is your professional email, not catsaregreat@…Try your initials, always a safe bet.
And, any time you can include/attach a cover letter, do. It’s a great marketing tool. It shows how you communicate and is your opportunity to emphasize what you can contribute to the company.
After the interview, which of course you’ll get, once you’ve submitted your terrific resume, you need to write a thank you for every interview that you go on! This means for first, second interview third…you keep sending Thank you letters each time you meet.
Job search correspondence matters and could make difference from winning the position and needing to check the want ads!