Changes are coming-Google’s new criteria

When I started this blog, I really wanted to focus on the transitions all of us experience…What began as a reflection turned into providing numerous different kinds of information on change both in o0thers-my clients, my observations and so9me about the concerns of the career changer who dreams of owning her own business and the the new or somewhat new entrepreneur.

Well, I love marketing…but that alone won’t get your message out…Clients and prospective clients need to be able to find you amidst millions of web sites!  Google is the no. 1 way for countless resources, companies to be found.  Google is changing the way they choose who gets found. 1.  Google wants sites that are responsive.  Mobile-friendly is a must, otherwise Google will pass you by.  Little if any traffic will come your way.  So your list of potential customers will dry up!

There’s a great tool to see if your site(s) is Mobile-Friendly

Another no-no on Google’s list are portal sites.  You know the site where a quote opens the web site and you must do something to get in to the site…Google won’t even recognisze them no matter how glorious your picture may be.

Also, in Digital Traffic Institute, They had mentioned that having a box immediately requesting your email in exchange for their free thing is bad form and is a taker mentality…Rather, Andrew McCauley and Heather Porter, the founders, recommend that it says rather learn more information and if they want that freebie,they will click and then enter their email & name.

This was a big aha for me and anyone who is involved with online marketing.  Let me know your thoughts on this controversial idea.



Changes are coming-Google’s new criteria — 93 Comments

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