I had no clue what information products were or even that they existed! Not unusual. Whether I’m coaching on transitions or marketing-career-wise…your resume, presentation ie. interviewing & first & last impressions… "selling yourself"!
For the solopreneur, marketing takes on a different emphasis-what can get your name "out there"-let folks be aware you exist! Get clients, if, like me, you offer services…I can’t give you a cup of coaching…But, I can have & do, a book you can buy! A tangible, physical product!
Information products are tangible…sorta. It’s in that world of internet marketing! That, now is the world in which I live most of the time. Several times, in 90 little days, I’ve completed several information products (info-products to those "in the know") 🙂
Talk about transitions! Nowhere in my Business plan, do I have the word e-commerce! Yet, that’s now a big part of my 7 step Marketing Action Plan. I learned this through my Guerrilla(as in lone soldier, not the ape!) My Guerrilla Marketing Plan, a great class series-Teleclasses. So now, I market my Get Hired Now! or Hire Yourself! Teleseries differently. Click here for more info.
You’ve heard me praising the products class! It’s opened my eyes, helped me think of barter, no cost or low cost marketing…
The sales cycle, the marketing funnel-all those concepts eluded me til now. All I knew was trading my hours for my clients’ (mostly midlife women) my hours for their dollars! Now, I use automation. I have a shopping cart system that works when I’m not there or asleep…Check it out here
I still suffer from solopreneuritis-I feel tons of creativity, yet I want to do it all…Automation & outsourcing has given me back the freedom to spend my time coaching and authoring books & doing public speaking…and creating information products-mp3s, ebooks, videos, audios, teleclasses…How cool is that?
Marcia the Transition Chick
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