The Long Tail is a book about Internet Marketing-often for the entrepreneur. The idea that a niche -especially the keywords that you search on are getting more complex and this results in folks making their income from smaller priced items-just in larger numbers. Chris Gunderson is the author.
For those in a small business or who shop online-does this ring true?
Marcia Merrill, Career/Life Transitions Coach
Marcia the Transition Chick