If anything, this solopreneur is learning! A USP, not to be confused by UPS (brand), see previous post on brand!
A USP-is your Unique Selling Proposition-my USP is Turning midlife into the RIGHT Life-one of my niches (who you serve?) is midlife women in career/life transitions.
My brand is The Transition Chick. I’m soon to be unveiling an e-book on Transitions and another for my other niche-Solopreneurs-entrepreneurs those with a small business.
Your USP helps your people know you understand & can help them! It differentiates you.
So, as I delve into internet marketing-classes on this with Suzanne Falter-Barnes & others, I’ll pass all this on to my readers-you!
Marcia The Transition Chick
www.eCareerCorner.com Sign up for the Transition Chick’s "5 Secrets to Career/Life Triumphs!" special e-book & get BONUSES!